The Visual Project is our founder's personal mission realized to shine a positive, supporting and artistic light on body hair as a form of beauty, body art and natural splendor. It comes from a place of having felt the crushing anguish of feeling ugly himself, and now that through this project any woman who has felt less-than because of body hair, can feel beautiful armed with the knowledge of choice.
We are producing imagery that will shatter social norms, and give women a new reality of self-confidence. The As|UR Visual Project is designed to empower women with the possibility that they can be beautiful, just as they are, even with all fuzzy forearms they wish they never had, or whatever that is analogous to in every woman's life.
There is a community around the world that is standing up for a woman's right to have her body her way, hair or no hair, (and whatever that is analogous to in many areas) and not the way that society tells her it needs to be, and As|UR is one place that this community looks to. This is a community from every corner of the planet that transcends political, racial, generational and religious boundaries.
It is time to be confident about our bodies, as they are - and tell the world our bodies are perfectly normal, and perfectly welcome.