Natural. Beautiful. Confident. 

Yep, women have armhair. Surprise!  But in today's society, you wouldn't know it. Everyone thinks that armhair needs to be removed; "its just unsightly", "I don't like hair", "its ugly". 

Bloggers hate on celebrities for it, children tease young girls about it, and companies make profit off of it selling the solution.  

What if the solution was just to be pleased with oneself - as you are?  

What would true confidence in your body image provide? No need to do something to your body to avoid feeling ugly.  No need to wax before you go on vacation.  No more fear on that first date. 

Its time to challenge the social norms that seem to take away our freedom to love ourselves.  

That is why this website exists. To empower women with the possibility that they can be beautiful, even with all fuzzy forearms they wish they never had, thanks to the community around the world that is standing up for a woman's right to have her body her way, and not the way that society tells her it needs to be to drive sales of products that she should buy to make her feel more beautiful. It is time to be confident about having hairy arms and to tell the world it is perfectly normal, and perfectly welcome. 

This website is a stand for every woman who has armhair to feel beautiful and confident about her natural body image.  Created by a community of people literally from every corner of the planet that transcends political, racial, generational and religious boundaries who want women with hairy arms to know they are beautiful as they are, this website promotes only models who have armhair. 

Our goal is to produce beautiful photography, that high fashion brands would actually dare to use in advertisements for fashion, fragrance and accessories. We believe that through proliferation of imagery like ours, women everywhere can gain self-confidence about their own bodies' fuzz and turn the hair they wish they never had into a valued, loved and integral part of their body. That is why all of our models receive the digital photos we create for them to spread and share the world over.